Learn how to lead your organization and protect its reputation using digital communications. The book summarizes current surveys and industry reports and provides in-depth case studies of corporations whose leaders are successfully embracing digital platforms such as blogs, mashups, wikis, social networks, and advanced video-gaming technologies – and some who are ignoring them at their own risk.
This download includes Chapters 1 and 2 from Digital Strategies:
Chapter 1: Welcome to the Jungle: An Introduction to the New Business Environment
Chapter 2: Corporate Darwinism: Organizational Structures Evolve to Meet Changing Stakeholder Demands
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