The Tuck Advanced Management Program is a transformative two-week program designed to advance the strategic and leadership orientation of senior executives who aspire to succeed at the highest levels of executive responsibility—by learning to ask the right questions, identify the right business opportunities, and optimize resources to position their organizations for continued success in today’s changing and globalized world.
This innovative program is designed as a hybrid open-enrollment program and a custom engagement for your business. Each participant in AMP identifies a key Strategic Impact Project to address during the two-week program. Examples include developing a new organizational culture, ensuring a successful rollout of a new innovation, expanding into new global markets, meeting financial goals, or driving an effective competitive strategy. Participants work directly with renowned Tuck faculty on these challenges—and collaborate with their peer leaders in the program—to develop strategies they can put to immediate use when they return to their organizations.
Tuck’s AMP curriculum is delivered in five integrated, dynamic modules that have been developed to respond to the critical business needs faced by senior leaders in any organization. Through the tools and advanced thinking in these five key modules, participants gain new capabilities they can bring back to their companies to help make even the toughest business decisions.
Strategy & Innovation
Leaders looking to achieve significant results often face complex challenges, such as new technologies, global economic policy, and increasing competitive pressures. To achieve lasting impact, executives must adapt by learning to develop and execute continuous innovation. Module 1 explores the process of innovation and equips participants with strategies to develop organizational cultures of innovation; practice new ways of thinking about an organization’s position relative to customers, rivals, and partners; and identify strategies for ushering in breakthrough changes while managing day-to-day operations.
Securing Competitive Advantage
Competition takes many forms and extends across diverse domains: pricing, brand strategy, research and development, technology, new product or geographic markets, mergers and partnerships, and more. Module 2 examines the options companies have at their disposal to maintain and develop new competitive advantages in an interconnected global marketplace. It emphasizes actionable approaches that participants can take in order to understand external competitive pressures and outperform rivals.
Developing an Enterprise-wide Mindset
Companies that once enjoyed relative control over domestic or regional markets may find their dominance challenged by the increasing impact of globalization. To be successful, strategic leaders must understand the big picture—the influence of the global economy. Module 3 looks at leadership within this context, and participants will discuss the complex interplay between regional markets and prevailing economic forces, learn the factors that can spark or forestall growth, and understand how private-public sector partnerships can be advantageous.
Value-generation through Brand & Reputation Management
Public perception of an organization is one of its most valuable assets, but it can be an elusive commodity—difficult to quantify and equally difficult to manage. What is a brand, and what is a brand worth? How can strategic communication bridge the gap between strategy and execution while rallying employees around a shared vision? Module 4 explores how proactive reputation and brand management can help organizations accelerate and sustain business impact. Participants will learn how to leverage their firms’ brand equity and reputation capital in order to secure a platform for lasting results.
The Leadership Challenge
Crucial lessons can be learned by looking at the stories of those who have realized success. There is also much to be learned by looking at cases where executives have stumbled. Module 5 examines the mindset and actions of successful managers. What does it take to be an effective, transformational leader? Why do some succeed where others have failed? This module looks at the things effective leaders can do to influence others, negotiate change, and drive both strategy and organizational transformation.