By Paul Argenti

Digital Strategies for Powerful Corporate Communications

Learn how to lead your organization and protect its reputation using digital communications. The book summarizes current surveys and industry reports and provides in-depth case studies of corporations whose leaders are successfully embracing digital platforms such as blogs, mashups, wikis, social networks, and advanced video-gaming technologies – and some who are ignoring them at their own risk.

This download includes Chapters 1 and 2 from Digital Strategies:

Chapter 1: Welcome to the Jungle: An Introduction to the New Business Environment

Chapter 2: Corporate Darwinism: Organizational Structures Evolve to Meet Changing Stakeholder Demands

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