By Punam Anand Keller

How Behaviorally Effective Communications Can Improve Outcomes

Employees want more help with managing their workplace retirement savings. Yet, in a recent BlackRock DC Pulse survey, nearly half of all participants feel that their employers' communications do not help them decide what they should be doing with those savings.

This may not come as a surprise to plan sponsors who report spending a great deal of time and effort delivering legally required documents and plan updates, leaving few resources for value-added guidance for participants.

Ineffective communications are a missed opportunity. When executed strategically, plan communications can serve as a third leg of the workplace savings plan stool - along with plan design and a diversified investment menu - to help employees achieve better retirement outcomes. And so the question becomes, how do busy HR staff tap into the full potential that communications hold?

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