The Wide Lens: What Successful Innovators See That Others Miss

How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail?

The truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners — some visible, some hidden — deliver on their promises, too. In The Wide Lens, innovation expert professor Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.The Wide Lens introduces a powerful new set of tools that will help you craft better strategies, make more effective investments, and make smarter commitments.

• How to see and manage the hidden risks in your ecosystem

• How to assess alternatives and establish leadership in collaborative settings

• How to reconfigure your ecosystem to create and leverage success

If you are an innovator, these frameworks — field tested with leading global companies — will help you see the hidden traps that undermine great innovations, and multiply your odds of success. If you are an investor, they will help you screen opportunities more effectively and achieve better returns.The Wide Lens will change the way you see, the way you think — and the way you win.

This download will give you the full introduction and chapter 1, Why Things Go Wrong When You Do Everything Right.

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